New trends in online fashion shopping – Part 3

Paris: April 30th, 2015

by: Yana Blumenthal

Like the idea of getting dressed by the independent, emerging designers? Well, you are in luck once more, because there is a website for that!

NJAL brings collections from over 18,000 emerging designers around the world, available to buy before they are seen anywhere else. This is really artsy approach and in the process you may feel empowered too, because nothing is going to be cleverly marketed to you by the Big Brands.

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Choose for yourself and the product will be dispatched to you directly form the artist’s studio. You may receive an item within 48 hours or customize it and get it within three weeks. Designers guarantee the highest quality of materials, free worldwide delivery and outstanding personal customer service, thanks to NJAL’s curation.

The result is a win-win situation, you get an original item of clothing and the emerging designers will be able to master their craft. The NJAL shop puts the power — and the profits — back into the hands of young designers.

This unique concept cuts out the middle-men, creating a direct link between shopper and designer. 70% of your spending directly funds the designers’ progress and businesses worldwide.

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“It’s not your usual online shop, but a real up-to-date guide to discovering talent.”

NJAL in the Press — Vogue Italia

If you like this, please read more blogs about cool online shops, next!

à bientôt


New trends in online fashion shopping – Part 2

Paris: April 30th, 2015

by: Yana Blumenthal

Calling themselves a revolutionary e-commerce concept shop, is yet another innovative method of shopping – nicely done!

Farfetch brings the world’s best independent fashion boutiques to an International audience. Launched in 2008 in LA, the business has grown into a global company, with offices in London, New York, Los Angeles, Porto and São Paulo, the last one is impressive, because of the hight importation taxes in Brazil.

How it works – Farfetch has a global community of over 300 visionary fashion boutiques. Visionary, meaning, conceptual and generally cool.  If you are not an International jet-setter, but fashion-forward individual with a soft spot for something new and unreachable, you are in luck. These are carefully selected independent boutiques with forward-thinking attitude and unique brands that were selected just for you.

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The network of boutiques are located everywhere from Paris, New York and Milan to Bucharest, Riyadh and Seattle, but united in one e-commerce website. When you order through Farfetch, your order is delivered directly from the boutique to your door.

If you like this, please read more blogs about cool online shops, next!

à bientôt


New trends in online fashion shopping – Part 1

By Yana Blumenthal

Fashion is a $1 trillion global industry. Thanks to globalization and digital innovations, it is now moving online and has become the driving force for many luxury brands.

Migration to cyberspace has started, the territory is vast and is up for grabs. Let’s have a look at some innovative ways to spend on fashion and how retailers are finding their niche in cyberspace.

New trend alert! Get luxury items before they arrive to the stores. Lets have look at two websites that offer this service: and

These luxury e-commerce sites offer hundred of designers straight from the fashions shows and available for pre-order. Basically, before the collection hits the stores you can be a happy owner of a haute couture item. It is, of course, for serious fashionistas, confident women, who are not afraid to drop several thousand of dollars on an item they haven’t even tried on.

Well this is the future of fashion and the proof to that are millions of dollars raised to service these sites. They already show an enormous growth and the expansion is just an inevitable fact.

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Moda Operandi, for example, offers a personal stylists services, VIP loyalty program, and Vintage pieces from an iconic fashion houses. Aiming higher — to the highest-end retail experience out there.

Screen Shot 2015-04-30 at 7.04.25 PM claims that they have an expert eye on the fashion and emerging trends, as they focus on the cult designers, such as Alexander Wang, Matthew Williamson and Carven. Buying things you see on the catwalk before anybody else can be exiting and expensive, but if you want to be noticed, staying ahead of the trends is a must.

Both sites operate in the principle of a trunk show, the sales are for limited time, usually for ten days. The focus is on impeccable customer service and that’s no-brainer, as an average order  ranges between $5,000 and $7,000.

As the business continues to expand, it spills over to mobile and all of the above is now available on your very-smart phones, just download the apps!

If you like this, please read more blogs about cool online shops, next!

à bientôt


Visualizing Happiness


Paris, March 31, 2015

By: Yana Blumenthal

For those who travel to Paris in April, one of the site seeing spots must be visual display at Printemps!


One the oldest building in Paris the façade of Printemps Haussmann created theme of roses and flowers in its windows.

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To highlight its 150th birthday, Printemps, that also means Spring in English, has invited 11 artists from France and abroad for this special visual treat. Its emotional and beautiful! If just looking in the windows can evoke happy feelings, than the trip to Paris was worth it.


Images courtesy:

So come and experience the creativity and imagination, of talented visual displays artists – free on the streets of Paris.

Thank you Printemps for sharing this very special occasion with all of us and a happy Spring!

à bientôt