The Modern Muse: Celebrity Culture?

Kendall Jenner D&G Runway SS15

Kendall Jenner walking for Dolce & Gabbana, SS15

Stephanie Christofferson, Spring 2015

While the rare supermodel may still exist, increasingly she is becoming irrelevant. Brands today are finding more success with using celebrities not only in their ad campaigns, but on the runway. To much acclaim, a couple of notorious characters from the Hollywood hit film Zoolander strutted the runway at the Valentino show this March at Paris Fashion Week; to a bit more mixed acclaim, Kendall Jenner of the Kardashian clan has begun to steal the spotlight in shows such as Chanel, Marc Jacobs, and Oscar de la Renta (to name a few). And celebrities aren’t just walking the runway; many are attempting to dominate it with lines of their own – from Victoria Beckham’s successful line to Kanye West’s decidedly more controversial one. We are living in the age of the actor slash singer slash model slash designer. While advertising has long been taken over by celebrity culture, now some of the tabloid’s most notorious faces are not only taking front row seats at fashion shows, but jumping out of their chairs onto the runway and behind the scenes.

Fashion, or hype? A look from Kanye West x Adidas Original Fall 2015 RTW

Fashion, or hype? A look from Kanye West x Adidas Originals Fall 2015 RTW

This marriage of celebrity culture and the fashion world is controversial, to say the least. While some fear it to be a dangerous mix that may dilute the authenticity of fashion, others believe it to be a collaborative meeting of great artistic minds. Whether it is good or bad for the quality and integrity of fashion, one thing is for sure, it’s marketing genius. Slapping a celebrity’s image onto your brand was always a lucrative move, but now PR agencies are getting more creative. Having the next viral video revolve around your line seems possible only with the help of some very well-known faces, as the Valentino house seemed to know before anyone else.

Miley Cyrus & mom Trish sitting front row at Rachel Zoe's Fall 2013 runway show (image via MyDaily)

Miley Cyrus & mom Trish sitting front row at Rachel Zoe’s Fall 2013 runway show (image via MyDaily)

The Age of Fashion

by Stephanie Christofferson

Joan Didion for Céline, 2015

Joan Didion for Céline, 2015

Fashion is an art that constantly lives in the future. Even as the snow melts away to reveal spring in February and March, young models strut the catwalks at fashion week wearing next fall’s looks. Muses and models start working as preteens, and feel like old ladies by the time they hit 30. But fashion’s relationship with age might be shifting. While there is nothing better than Continue reading