The Eiffel tower à la mode

We are all well aware of the fact that Paris is the fashion capital. But did you know that the most iconic French landmark, la Tour Eiffel, is also ‘à la mode’?

During the Prêt-à-Porter Paris Fashion Week 2015, the Eiffel Tower turned into the venue for the Fátima Lopes fashion show on 7 March. The Portuguese fashion designer surprised the world with her Autumn/Winter 2015-2016 collection ‘Black Rainbow’ at the Salon Gustave Eiffel with the lit up city at her feet.

Fátima Lopes, 'Black Rainbow' at PFW 2015, Photograph: Tanja Fleischer

Fátima Lopes, ‘Black Rainbow’ at PFW 2015, Photograph: Tanja Fleischer

Fátima Lopes was one of the first Portuguese fashion designer to present in ‘Paris Fashion Week’ in 1999 and has presenter her collections there ever since. In 2006, Lopes was honoured by the Portuguese Republic by the former President, Jorge Sampaio, with the title of ‘Comendadora da Ordem do Infante Dom Henrique’, as a result of her excellent work in spreading Portuguese culture and values through fashion.

Fátima Lopes, 'Black Rainbow' at PFW 2015, Photograph: Tanja Fleischer

Fátima Lopes, ‘Black Rainbow’ at PFW 2015, Photograph: Tanja Fleischer

As the name ‘Black Rainbow’ already indicates, the collection builds on contradictions and the different facets of today’s modern women – powerful, yet fragile. Therefore, Lopes’ clothes are asymmetrical, curvilinear and made out of high quality material. And in contrast to the name ‘Black Rainbow’, the colour palette of this year’s Ready-to-Wear collection ranged from shades of dark purple, blue and green.

Fátima Lopes, 'Black Rainbow' at PFW 2015, Photograph: Tanja Fleischer

Fátima Lopes, ‘Black Rainbow’ at PFW 2015, Photograph: Tanja Fleischer 

Fátima Lopes, 'Black Rainbow' at PFW 2015, Photograph: Tanja Fleischer

Fátima Lopes, ‘Black Rainbow’ at PFW 2015, Photograph: Tanja Fleischer

The most outstanding dress was the one in burgundy red– sexy yet sophisticated.

Fátima Lopes, 'Black Rainbow' at PFW 2015, Photograph: Tanja Fleischer

Fátima Lopes, ‘Black Rainbow’ at PFW 2015, Photograph: Tanja Fleischer

Tanja Fleischer, Spring 2015

Adidas Superstar Returns with 50 Colors

 

 

The Adidas Superstar, and iconic shoe alongside the ever popular Stan Smith line, has returned to the streets more colourful than ever. While the shoe structure remains the same, Pharrell has brought, yet again, the line back for Adidas with 50 different color choices.

While Pharrell has already collaborated with Adidas before, a massive move to bring the line back in 50 new varieties is not a light task. With Paris in a state of sneaker infatuation, these Superstar sneakers could put a little more spring into the sneaker steps of Parisians.

By: William Dorn

Image via Adidas

Image via Adidas

 

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Image via Adidas

 

Visualizing Happiness

 

Paris, March 31, 2015

By: Yana Blumenthal

For those who travel to Paris in April, one of the site seeing spots must be visual display at Printemps!

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One the oldest building in Paris the façade of Printemps Haussmann created theme of roses and flowers in its windows.

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To highlight its 150th birthday, Printemps, that also means Spring in English, has invited 11 artists from France and abroad for this special visual treat. Its emotional and beautiful! If just looking in the windows can evoke happy feelings, than the trip to Paris was worth it.

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Images courtesy: http://departmentstoreparis.printemps.com

So come and experience the creativity and imagination, of talented visual displays artists – free on the streets of Paris.

Thank you Printemps for sharing this very special occasion with all of us and a happy Spring!

à bientôt

Yanainparis

Trending: Stan Smith Adidas

By: Katie Class

Is it me, or does every Parisienne own a pair of Stan Smith Adidas?

These white and green trainers, first produced in the 70’s are a staple not only for the fashion crowd, but for everyone in the City of Light.

Pheobe Philo | Marc Jacobs | Gisele Bündchen Image: La Vida

Pheobe Philo | Marc Jacobs | Gisele Bündchen
Image: La Vida

You could say the shoe resurface in 2011 when Pheobe Philo sported Stan Smiths onto the runway after the Céline show. Fashion giant Marc Jacobs also contributes to the “unofficial” endorsement. Another notable appearance of the iconic sneaker appeared in November 2013, Vogue Paris with Gisele Bündchen photographed nude only wearing Stan Smiths.

Spotted: Stan Smiths waiting for the metro | Image: Katie Class

Spotted: Stan Smiths waiting for the metro | Image: Katie Class

Leandra Medine (The Man Repeller) | Image: The Man Repeller

Leandra Medine (The Man Repeller) | Image: The Man Repeller

NAOMI CAMPBELL: THIS WOMAN IS ON FIRE

SPRING 2015;   BY: Aissatou Marafa-Abbo

http://upscalemagazine.com/2014-burberry

Naomi, at age of 44, is all woman. This year, Naomi has proved that age is nothing but a number. In the modeling world, what she has accomplished has already garnered her legendary status, and she’s not done yet!

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http://upscalemagazine.com/2014-burberry

She was just recently featured in the Burberry Spring/Summer 2015 Campaign alongside Jourdan Dunn. The collaboration with Dunn and Burberry is epic as it is the first time Burberry specifically cast black models for a campaign.

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http://upscalemagazine.com/2014-naomi-campbell-courtesy of Agent Provocateur

Naomi looks amazing in the Ellen Von Unwerth-Spring 2015 campaign for Agent Provocateur. The evidence is clear that Naomi still has it all: the look, the beauty and THE BODY! Campbell looks as good as she did during her Victoria Secret days!

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http://upscalemagazine.com/2014/naomi-rihanna-iman/Women Magazine

Earlier last year, Naomi also killed in Balmain for the Women magazine spread with Iman and Rihanna. It was the ultimate power shoot that again combined iconic women who appeals to all ages. If 40 is the new 20, then that’s a trend worth looking forward to!

“Comté Is Not a Brand”: Lessons from the Jura on Cheese and Fashion

When Paris feels too crowded, the best course of action is some fresh country air (or a waterfall in the Jura region of France)

When Paris feels too crowded, the best course of action is some fresh country air (or a waterfall in the Jura region of France)

Stephanie Christofferson

Every once in a while, the City of Light looks a bit more like the City of Smog, and the only prescription for a head filled with Parisian pollution is a weekend in the countryside. This past weekend I found myself nestled against the Swiss border in the Jura region of France, a region famous for its interesting terrain that produces unique wines and cheeses. Most notable of these products are comté cheese, widely-lauded as one of the most (if not the most) successful French AOP (Appellation d’Origine Protegée) product in France, and vin jaune, a special wine produced only in the Jura. “AOP” (or PDO, Protected Designation of Origin for EU-wide products) is a government standard that labels certain agricultural products as protected items reflective of French cultural and geographic heritage. The system is based around the idea of “terroir,” the specifically French concept of the interaction between land and people to produce a particular taste tied to place. There are rules that regulate production of these special products to ensure their high quality and reverence to tradition. Obtaining the official AOP sticker means a mark of superiority and assured quality for each product, an automatic marketing boon.

The official EU-wide PDO sticker

The official EU-wide PDO sticker

It would seem like the intelligent thing to do would be to capitalize on this government-approved seal of approval and advertise around this idea of tradition and quality. But when questioned about marketing strategy, the communications director for comté cheese responded: “Comté is not a brand, it’s a patrimony.” Comté cheese is of the French soil and the French people, and this authenticity is something that makes it an “anti-brand” in a sense. While the communications department does not seek to brand the cheese, they do seek to gain publicity for it through education. It stands up for itself in quality and taste.

In a way, haute couture can be compared to comté cheese. A French regulatory body, the Chambre Syndicale de la Haute Couture, creates a system of rules for designers awarded Haute Couture status designating production methods and timelines. There are a certain set of standards that must be followed in order to qualify as haute couture, just as comté is bound by a set of taste characteristics judged by a taste jury. And just like comté, once a designer has reached haute couture status, branding is not necessary. The product becomes the brand; quality speaks for itself. Both French traditions – cheese making and fashion – have more in common than first meets the eye, and both can perhaps teach other industries something about successful branding strategies. Quality is key, and attaining superior status occurs through a careful combination of structure and craft that ultimately results in a product that needs no advertising or explanation.

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Should We #DropThePlus?

By Natasha Davis

Photo from instagram.com

Photo from instagram.com

If you’re plus size and you know it, are you proud to show it? For many women, it can be very challenging to accept your fashion industry label as a “plus-size woman.”

Recently, there has been a social media conversation concerning the negative impact of the term “plus size.” Some like Australian model Stefania Ferrario, a plus-size model who wears a US size 12, believe that “plus-size” is an offensive term that should no longer be used. She recently showed her support for the #DropThePlus movement on Instagram.

There are others, such as Sir Philip Green, the leader of UK plus-size brand Evans, who see it as a neutral label. Speaking to Women’s Wear Daily, the head honcho said, “You can’t be defensive about it, or apologize about [plus-size fashion]. Why should the category be any different from petite?”

Both sides are justified in their feelings. However, it is important to keep in mind that being “plus-size” in the Western world often connotes being fat and gives an impression of negativity. Being fat is perceived as something that is abnormal, amoral and unhealthy. Without significant changes, it would be difficult for the high self-esteem of individuals to eclipse these ideological values.

Fashion’s “Enfant Terrible” at the Grand Palais

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Last week, while I was going to the Art Paris Art Fair, my face instantly changed expression when I saw Jean-Paul Gaultier’s giant portrait outside of the Grand Palais… He’s here!

As a fashion museums lover, I’ve been waiting for this stunning exhibition for months, because I love Gaultier’s personality, and I’m sure that this exhibition will not fail my expectations.

Since his early years, Gaultier became attached to fashion as his only passion: he started to experiment and to invent fashion pieces by putting cone bras made with papers and pins on his teddy bear as an early inspiration taken from American musicals and Parisian fashion magazines. Isn’t he lovely?

Instead of studying design at a fashion school, Gaultier started to draw on his own at a very young age and, at the age of 17 he sent his sketches to all the famous Parisian fashion houses. After 3 years spent between Pierre Cardin, Jacques Esterel and Jean Patou’s atéliers, he started his own company in 1976, at the age of 24. Gaultier gained a lot of success and notoriety only in the early 1980s: thanks to his gay-friendly attitude towards fashion and towards the perception of creativity as a free moment of an artist’s mind, he dressed his male models like girls, re-invented the sexes and fashion in every collection to provoke and entertain his audience. Gaultier’s work delved in the sexuality of the 1980s and broke down genders and traditions in the era of the advent of AIDS, when people became aware of the sexual revolution. And the rest is history

The exhibition shows unreleased pieces made by the French creator between the 1970s and 2013 and it also includes sketches, theatre and ballet’s costumes, videos and films dedicated to the enfant terrible de la mode.

The exposition is realized by the Musée des beaux-arts de Montréal, in collaboration with the Maison Jean Paul Gaultier, Paris. Also, the exhibition’s book (buy it, it’s amazing) is curated by Suzy Menkes, one of Gaultier’s most supportive journalists.

Jean Paul Gaultier – Exposition / April 1st-August 3 / Grand Palais

Why I learn more about fashion on Vice than I do on Vogue

Warning: this article contains humongous amounts of opinionated views. Read with your own pre-established viewpoint to avoid disappointment and constant eye-rolling.

First of all, what is Vice? Vice is a print magazine and website that focuses on the subjects of culture, arts and news. It self-describes its specialisation in “exploring uncomfortable truths and going to places we don’t belong“. Now, what is Vogue? It is a lifestyle magazine that covers beauty, celebrity style and fashion news of course; there is no need for any real introduction here, to be truthful.

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Image courtesy: Vogue.com

Let me make things clear. I do not despise Vogue per se; the writing is usually decent and one can only but admire individuals that are capable of arguing for or against a textured bun for brunch. But where’s the edge? How much interest can you have in Isabel Marant’s favourite Parisian florist? How fascinated can you be by what happens when Kendall Jenner and Gigi Hadid are given a selfie-stick? (Spoiler alert: nothing. Absolutely nothing. I’ve just saved you 2 precious minutes of your life and you can thank me later.)

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Image courtesy: Vice.com

Vice has less fashion-centered articles but when it does cover this specific area, boy does it investigate it brilliantly. My latest favourite article is entitled: “What it’s like to sell drugs at New York Fashion Week“, a Q&A with a modelling agent selling drugs on top of his job.
So whilst Vogue may give you fantastic advice and inspiration, Vice will show you the inside of the beast. Vogue has all of the tips to make you look and feel more glamorous than ever, but Vice will offer a critical stance on the current debates. And isn’t it great to know that the journalist school of immersionism is still alive and well, after all?

Olivia Kutxi