PFW: Zoolander x Valentino
Stunt of the season? I think so. At the Valentino Fall 15 Paris show, Ben Stiller and Owen Wilson reprised their beloved Zoolander characters, Derek and Hansel. Their surprise strut down the runway culminated in a fierce face off that closed the show and set Twitter, Facebook, and Instagram ablaze with photos of the two. Outfitted in custom Valentino suits, these two gave us a look at what to expect from the sequel – humor, antics, and most of all fashion! I was elated to see the comedic pair lighten up fashion week, but I also have to note that this is an amazing PR stunt. Let’s not forget that fashion is a commodity and positioning Valentino with the cult classic “fashion” film is great press for both the brand and the studio. Paramount has already announced the February 2016 launch of Zoolander 2 and filming began in Rome last month. So, will the Valentino brand make a cameo in the movie? My guess is yes, but unfortunately we won’t know for sure until next year. Let’s just hope this sequel is worth all the hype.