“You’re Such a Label Whore!”

By: Fatmé Fahda – Spring 2015

Are we obsessed with designer brands? The answer is simple, yes. Let’s look at what drives our willingness to splurge on designer items, when there are cheaper alternatives available.

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Photo credit: fashionstyledetroitmusic.wordpress.com

Spending on designer goods seems to be influenced by a belief that these items are of better quality compared to those of high street fashion stores such as Zara. Without a doubt, the quality is better, especially when it comes to leather goods and haute couture. But just because something comes with a hefty price tag, such as designer logoed T-shirts that are made of comparable materials, does not mean that they are of better quality.

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Photo credit: sharkattackfashionblog.com

While for some, consuming designer goods might be greatly due to social standing. The rich and the famous are expected to dress in designer clothing and constantly have the newest trends. After all, fashion is all about keeping up appearances and flaunting the next new thing in order to belong.  A huge example of this is the stacking of Hermes boxes in people’s homes.

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Photo Credit: @blondieluxe Instagram page

Although some choose to wear designer clothing that do not portray the logos or the labels of the brands as there is a belief that people who belong in your social status will know what brand you are wearing without having the need to flaunt it. And most often, designer pieces that do not have a logo or a name slapped on them are more expensive and of better quality than those who do.

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Photo credit: @jackiemelby Instagram page

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Photo credit: @jackiemelby Instagram page

On the other hand, with the rise of “nouveau riche”, consumers are all about labels and making sure people know exactly what and whom they are wearing. This is widely seen on Instagram where fashion elite, bloggers and socialites are constantly posting pictures of their ootd (outfit of the day).

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Photo credit: @larmoiredelana Instagram Page

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Photo credit: @mrmoudz Instragram page

At the end of the day, Fashion Houses and companies are geniuses. By selling products that have their logos and branding images on them, they are creating a major source of free advertisement. We might ask ourselves, “Are we buying the label or the product?”

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Photo credit: newyorktimes.com

Logos and labels are going nowhere anytime soon, as we are still OBSESSED! “Vuitton Revival Shows Logo Isn’t Dead as Bags Fly Off Shelves,” an analysis by the Business of Fashion, shows that monograms and logos are not an issue. Louis Vuitton had previously reduced logoed products, in 2013, as they felt there was “logo fatigue” among their consumers. Shortly 2 years after, their collection entitled “Celebrating the Monogram” flew off the shelves and had better than expected quarterly gain at LVMH.

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Photo Credit: Louis Vuitton “Celebrating the Monogram” collection | Source: Louis Vuitton

So, do I think it’s ridiculous to spend $5,000 on a handbag? Yes. But would I do it if I could afford it? Of course! Does that make me a snob?

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