In today’s world, CSR is not an option anymore, but rather an essential element to organizations of any sort. The fashion industry in particular has recognized the importance of sustainability and turning ethical fashion into a trend.
Fashion reaches a large audience and is a way of expression. The question is in which ways fashion players can get involved in order to push forward human rights and to actively participate in environmental issues.
An example is the Franca Art and Fashion’s I AM HAITI art scarves project. After the earthquake in Haiti (2010), the Marantha School and Orphanage took up children and asked them to paint their dreams and hopes for their future on canvases. The paintings showcased houses for their families, clothes to wear, or cars to drive. The NGO Franca Art and Fashion decided to help by creating a luxury scarf line through transforming the children’s art pieces into cashmere scarves. The scarves were manufactures in New Delhi, India by the TMS Fashion Group – a textile manufacturing company that was praised by the UN for it’s exemplary adherence to Fair Trade practice and labour laws.
The scarves were exhibited at Chelsea Gallery in New York City and attracted a lot of artists and models, such as Victoria’s Secret Angel Adriana Lima, who was eager to get involved.
“I am proud to support the beautiful I AM HAITI scarf collection. Featuring art work by children at the Maranatha School and Orphanage in Haiti, 100% of the net proceeds will go toward building a better future for them!” (Adriana Lima in US Weekly 2013).
One thing is clear – CSR is not an option anymore.
Tanja Fleischer, Spring 2015