LVMH owned and century and half year old French brand, Moynat, is entering the U.S. market via New York City’s hip Dover Street Market.
Moynat is a French luxury handbag line founded in 1849 in Paris by Pauline Moynat. It began as a trunk line and Moynat was the first female trunk-maker in history. The made-to-order trunks were inspired by the theatre and cars, naming them after French actresses like Gabrielle Rejane and specially creating them to fit into cars. Eventually, Moynat expanded into handbags making her the first trunk maker to do so and expanding her celebrity clientele.
The brand was bought by LVMH in 2010 and rebooted the line under the direction of of creative director, Ramesh Nair. Moynat currently has boutiques in Paris and London, and their NYC pop up shop is their next step. The pop up shop in downtown Dover Street Market is exclusively selling two limited-edition, hand-painted versions of the brand’s Quattro tote: one with an apple (referencing New York City), the other with a Paris skyline. The shop is a little funkier than their elegant luxurious style but Moynat president, Guillame Davin, wants the brand to be relevant with today’s consumers.
The handbags are handmade in France in a time span of 24 hours and make references to the original trunks. Hence, their price range of $3,000 – $6,000. Their Dover Street Market pop up shop will be open for two months and I’m interested to see how the brand will be received. Who knows? We might have a new fad in a few months. Check out a few of Moynat’s signature handbags below.
By: Julianne Bagley