French brand Moynat is Setting Up Shop in NYC

LVMH owned and century and half year old French brand, Moynat, is entering the U.S. market via New York City’s hip Dover Street Market.

Dover Street Market pop up

Dover Street Market pop up

Moynat is a French luxury handbag line founded in 1849 in Paris by Pauline Moynat. It began as a trunk line and Moynat was the first female trunk-maker in history. The made-to-order trunks were inspired by the theatre and cars, naming them after French actresses like Gabrielle Rejane and specially creating them to fit into cars. Eventually, Moynat expanded into handbags making her the first trunk maker to do so and expanding her celebrity clientele.

The brand was bought by LVMH in 2010 and rebooted the line under the direction of of creative director, Ramesh Nair. Moynat currently has boutiques in Paris and London, and their NYC pop up shop is their next step. The pop up shop in downtown Dover Street Market is exclusively selling two limited-edition, hand-painted versions of the brand’s Quattro tote: one with an apple (referencing New York City), the other with a Paris skyline. The shop is a little funkier than their elegant luxurious style but Moynat president, Guillame Davin, wants the brand to be relevant with today’s consumers. 

The handbags are handmade in France in a time span of 24 hours and make references to the original trunks. Hence, their price range of $3,000 – $6,000. Their Dover Street Market pop up shop will be open for two months and I’m interested to see how the brand will be received. Who knows? We might have a new fad in a few months. Check out a few of Moynat’s signature handbags below.

The Petite Pauline

The Petite Pauline

The Tango

The Tango

The Rejane

The Rejane

 

By: Julianne Bagley

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s