Scrolling through my Instagram this morning, I let out a little scream when I saw Colette’s most recent upload. Being from a suburb outside Detroit makes this post a little close to home. Although most people know Detroit as one of the highest crime rate cities in America…it really is so much more. Detroit is a big part of my childhood and enjoy going down to The D (as we Michiganders call it) for professional sporting events, the country club or eating a famous coney dog at Lafayette Coney Island are just some of my fondest memories. Detroit is more than its crime or its most famous store about declaring bankruptcy just last year.
Colette’s newest window display showcases the famous company Shinola located in Detroit. Shinola began producing shoe polish back in the day and now creates bicycles, leather goods, journals and most notably their beautifully crafted watches. In 2011, Shinola was created on a belief that the products must be built to last over time and most importantly crafted on American soil. They are handcrafted by a small team and are proud to be made in Detroit. Detroit has a certain community spirit and heritage that you feel just by spending one night there. So why open a factory in Detroit after its reputation? According to their website, it states, ”We know there’s not just history in Detroit, there is a future. It’s why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.”
Last Tuesday a secret party was held at Place Vendôme where members of Colette and Shinola were celebrating this wonderful partnership and European launch. I cannot wait to head to Colette this week and check out the display. I can speak first hand about the quality and spirit of the company. Both my brother and dad have watches from this company and there are time pieces that give you compliments where ever you go. Amazing job Shinola on your European launch! You guys rock and can’t wait to see what is next in store for you!
(all photos taken from Colette and Shinola websites)