Festival de Hyères

The Hyères Festival jury awarded the Grand Prix du Jury Première Vision to the Japanese designer Kenta Matsushige for his collection  feminine “Hinabi”.

Every Spring in the South of France, the International Festival of Fashion and Photography reveal young promising artists in the fields of fashion and photography. The 29th edition of the festival took place this past week end. In three days the competition showcases 10 fashion designers and 10 photographers from all over the world selected by a jury of professionals in each field. The competition is open to anyone. This year 400 artists presented their application but only 10 in each categories were chosen. The festival is recognized throughout the industry and revealed designers such as Viktor & Rolf, Felipe Oliveira Baptista, Lacoste, and Anthony Vaccarello. It attracts every year some of the most influential personalities in the industry.


The Japanese designer who studied in Osaka and graduated of the Chambre Syndicale de la Couture school was chosen to win the award by Kenzo’s creative directors Carol Lim and Huberto Leon. Actress Chloë Sevigny, Carol Song buyer for Opening Ceremony, Jay Massacret from VMan and Eric Wilson InStyle USA Fashion Director were all featured on this year’s jury.



Kenta’s collection allowed him to win 15,000 euros grant and the chance to work with the French Ateliers des Métiers d’Art organization. This will allow the 26 years old designer to develop his designs.


Chloé has been partnering with the festival for the past three years and has awarded two winners, Austrian designer Roshi Porkar and Dutch Liselore Frowijn. Both designers best reinterpreted the look of the French house.


Moreover, the jury also awarded the Prix Public de la Ville d’Hyères to French designer Coralie Marabelle and Ukranian designer Yulia Yefimtchuk.

Italian-British photographer Lorenzo Vitturi took the Grand Prix du Jury Photographie for the Dalston Anatomy Series.

By Anne-Sophie Bach

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