Swiss Jeweler Chopard: Turning the Red Carpet Green

In collaboration with Eco-Age, luxury jewelry company Chopard has accepted the Green Carpet Challenge (GCC®). Using material gained through FAIRMINED sourcing by artisanal and small-scale miners in Latin America, Chopard has created the Green Carpet Collection composed of several brilliantly stunning pieces that have since been worn on the red carpet.

All pieces of the collection are made from Fairmined gold and responsibly sourced diamonds, accredited by the Responsible Jewellery Council (a non-profit organization that ensures an international standard on responsible business practices for diamonds, gold and platinum group metals through a code of practices that addresses human rights, labor rights, environmental impact, mining practices, product disclosure, provenance claims and chain of custody certification). 

We consider it our responsibility to protect the natural world that provides the materials that we rely on for our own success, and to ensure the well-being of the people and communities that are essential parts of our supply chain.” — Chopard Website

Below are some pieces that have been worn as recently as the 2014 Golden Globes and BAFTA award ceremonies.

 Cate Blanchett wearing earrings from the Green Carpet collection at the 71st Annual Golden Globe Awards

Cate Blanchett wearing earrings from the Green Carpet collection at the 71st Annual Golden Globe Awards ©Chopard

French actress Léa Seydoux  at the 2014 BAFTAs wearing a pair of diamond earrings set in Fairmined gold

French actress Léa Seydoux at the 2014 BAFTAs wearing a pair of diamond earrings set in Fairmined gold ©Chopard

Marion Cotillard wearing the first sustainable Haute Joaillerie pieces of Chopard’s Green Carpet collection at the Cannes Film festival in 2013

Marion Cotillard wearing the first sustainable Haute Joaillerie pieces of Chopard’s Green Carpet collection at the Cannes Film festival in 2013 ©Chopard

Launched in 2009, the (GCC®) is an initiative that has propelled sustainable luxury into the spotlight by partnering with luxury brands and celebrities to promote sustainable fashion and accessories at high profile celebrity events such as the Oscars, Golden Globes and BAFTA.

–MLF

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