Sakina M’sa’s name is one to know.
A winner of the Kering Foundation’s Social Entrepreneur Award in 2010, Paris based designer Sakina M’sa has created a fashion business that not only benefits her consumers, but to society as a whole.
Sakina, born in the Comoro Islands and raised in Marseille, came from a working class family where sharing and generosity were strong values. These values transferred over to her work as a designer and businesswoman, where she leads a business that supports positive social impact.
In the words of Kering’s K Magazine, Sakina “turned her company into an enterprise d’insertion, a work-based, government-certified integration company.” What that means is that Sakina’s atelier also functions as a training center for women. The women who participate gain new transferable skills, thus enabling them to transition into other career opportunities.
Ensuring that her business takes the environment into consideration, every fabric is given it’s maximum use- scraps aren’t thrown away, but upcycled to create new pieces. Moreover, every garment features a tag personally signed by the woman who made it, giving her wearers a personal, humanized connection to the garment. She also makes an effort to use multicultural models in her shows, promoting the many facets of women’s beauty.
Sakina’s designs are bright, vibrant, and unforgettable. With bold colors (blue seems to be a favorite for the designer) and graphics, her dresses are sporty and chic, allowing women to move comfortably. She also collaborates with other brands, lending her signature penchant for blue to Puma’s ‘Grip Bag’.
With her dedication to the well-being of women, it is no surprise that the first female mayor of Paris, Anne Hidalgo, has been spotted wearing a Sakina M’sa design during one of her final campaign appearances.
What else can I say? Sakina’s definitely got my vote.
By: Ruby Veridiano