East Africa by the way of Anthropology: Legend & Song

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While skimming different websites in hopes of finding my older sister a birthday presents, I stumbled upon a beautiful ethnic necklace from Anthropology. In an effort to support artisans in East Africa, Anthropology has decided to collaborate with several local artisans and launched a limited edition collection of clothing and accessories called Legend & Song. This collection reflects the traditional artistry of divers African countries such as Ethipoca, Kenya, Rwanda and Tanzania. The collection features different techniques used within these cultures such as weaving, embroidery and dyeing. With the help of Bhavana World Project and USAID, a US Government agency which helps to develop trade and social prgrams in Africa, the Anthropology team was able to travel to Africa in order to meet with designers and artisans to keep the traditional craftsmanship within the products.

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Anthropology is a lifestyle brands, which sells anything from tea pots to knit sweaters. It has been known for its talented visual merchandising team from artists and designers to create highly imaginative store spaces. The Anthropology customer is curious and worldly, they want to have pieces which are not found in everyone living room.

“It was designed to appeal to a 30 to 40-something affluent suburban or urban couple or individual who wants to differentiate themselves from the masses,” says Wade McDevitt, exclusive tenant representative for the chain.

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By Camille Riviere

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