Last weekend during my Visual Branding of 3D Space module we took a field trip to walk the floors of Galeries Lafayette. While exploring the shoe section we paused to examine the Jimmy Choo shop in shop. However, it was difficult for my eye to get into the shop with the massive photograph that greeted me at the entrance. Hanging on the wall of the front of the shop was a huge photograph of Nicole Kidman modeling orange stilettos and an exotic snakeskin handbag. But forget the product that she is supposed to be exhibiting. When faced with this image you are immediately distracted by the fact that this image looks NOTHING like Kidman. It has been completely photo shopped. As a matter of fact, when I first glanced at the image, I had no idea that it was Kidman. I knew because of the tiny imprint stating her name on the bottom left-hand corner of the image. Clearly there was no mistake in including this, as I, along with the rest of the world, needed this blatant “clue” to tell us who was being featured in Choo’s ad campaigned this season.
It is crazy to me that the Jimmy Choo team would approve this image for their champagne. Especially as of late, when more and more people, including celebrities, are speaking out about the excessive use of Photoshop and how drastically this distorts the image of what is being portrayed. It’s ironic too because the campaign is called Nature Unleashed. As far as I am concerned, I don’t see anything natural looking in this picture. To further prove my point, I found a recent image of the 46-year-old actress to juxtapose with the Choo advertisement. The faces look like that of two different women. There needs to be a stop in producing advertisements with so much false advertisement in them. After all, Kidman looks pretty good for 46, so why not embrace her naturally slender figure and still youthful looking face and feature that in the advertisement? Then maybe people will focus more on the product than on the model. There is nothing wrong with natural beauty.
By: Alessandra Trifero