Filmmaking duo Luke White and Remi Weekes of Tell No One, create an ethereal showcase of some of this year’s Spring/Summer pieces in their interactive short film, “Mine”.
White and Weekes filmed professional contemporary ballet dancers from London’s Sadler’s Wells Theatre, dressing and undressing, in pieces of Louis Vuitton, Kenzo, La Perla, Maison Martin Margiela and Bottega Veneta.
The film, which takes place in a basketball gym, begins with the dancers sitting on a bench, clad in La Perla undergarments while the fifth dancer waltzes in dressed in a Haider Ackerman garment. As one dancer jumps, pieces from Louis Vuitton, Maison Martin Margiela, Kenzo, and Bottega Veneta explode into the air. As they all continue to dance, the dancers are magically taking the clothes from each other in a playful ballet performance.
As for the choices of clothing, stylist Agata Belcen, wanted the dancers to be “dressed in clothing capable of expressing emotion.” Belcen also wanted clothing that could be understood in masculine and feminine terms and “it was important for the styling to support [a] mix of reality and oddity.”
The video is magical and a brilliant way to show the full movement of the clothing. The full interactive, shoppable video is available on LVMH’s independent editorial platform, Nowness.com.
By: Julianne Bagley
Pictures and Quotes: Nowness.com