Marie Claire Launches Pop Up Magazine, Branché

MCX049914BrancheCOVER-300x391

This past week Marie Claire launched it’s free pop-up magazine, Branché. Branché, which is French for “clued-in” is a 40-page magazine comprised of 20 ad pages and 20 editorial pages.

The magazine’s first cover girl is “It” girl, Alexa Chung. As opposed to featuring luxury items, the one fashion editorial features fast fashion items from Zara and H&M making it relatable to the target audience. The publication is also an insider’s guide to New York City’s style, culture, nightlife, and food. Editor in Chief of Marie Claire, Anne Fulenwider “see[s] this as a younger sister of Marie Claire.”

Branché is free thanks to advertisers such as H&M, Guess, Macy’s, and Guiseppe Zanotti. Hearst is using street teams to hand out the limited 30,000 copies throughout New York City neighborhoods such as SoHo, Times Square, and Williamsburg, for five days. This won’t be the last of Branché as Marie Claire is planning another issue to be released in the fall.

By: Julianne Bagley

Photo Credit: Fashionista.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s