We are living a world full of technology, pollution, deforestation, etc. This is why many companies have decided to ´´go green´´and try to change the world as much as they can. Even designers have decided to use products which are not very dangerous for the atmosphere and also they have decided not to use fur anymore. As we see people are taking into consideration that we all need to help a little bit if we want our world to be a better place. This is why I chose to write about the campaign ´´Follow the Frog´´.


Thee good thing about this video is that it makes us think about the rainforest in a ´´funny´´way, the only thing we have to do is to follow the frog when we go to the supermarket and is an easy way to help the environment. The web film was written and directed by Max Joseph, who has worked for brands such as Saab, Nike and Pepsi. The film cleverly reinforces the fact that choosing rainforest friendly products isn’t such a difficult task.

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There are many different types of products that you can choose, so remember… ´´FOLLOW THE FROG´´.

Manuela Morales López

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