That’s the simple question being asked on the first annual Fashion Revolution Day. Scheduled for 24 April, the one year anniversary of the Rana Plaza Factory disaster in Bangladesh where 1133 people died and thousands more injured, this is a world-wide campaign to bring transparency to the fashion industry.
The two-fold goal is simple: to raise awareness awareness of the fashion industry’s more pressing challenges and to celebrate fashion by showcasing its power to be a force for good.
The easiest way to get involved with Fashion Revolution Day is to wear an item of clothing inside out, photograph it and then share it with the hashtag #insideout. To participate further, the website suggests the following ideas:
Find the label on your garment and see where your clothes were made.
- Tweet the brand and ask Who Made Your Clothes? Include a photo if possible
- Contact the brand on Facebook and ask Who Made Your Clothes?
- On Fashion Revolution Day 24 April, please Tweet: Today I’m wearing my (shirt/dress/T-shirt etc.) #insideout because I want to ask @ (brand/retailer) Who Made Your Clothes?
- Make a video or send an email to the brand and ask them Who Made Your Clothes?
- Tell us what you find out about Who Made Your Clothes?
- Post/ tag/ like/ share it on your Facebook, Twitter and Instagram account
Founder of Fashion Revolution and Fair Trade pioneer, Carry Somers says “Fashion Revolution Day has gathered incredible momentum on a global scale. We have been inundated with fashion industry leaders, consumers, celebrities, media all wanting to mark the occasion and revolutionize the industry. It represents a really exciting opportunity to reconnect fashion-lovers with the people who made their clothes.”
Based in the UK, the campaign has over 40 countries that will be participating in the event. Below is a video about the movement from Fashion Revolution USA