Oh Lolita

Having already dealt with one banned fashion advert it is time to draw your attention to a second, which I find has not been banned for being too showy but rather for having chosen the wrong actress to be in the ad. So what ad am I talking about here? Well, it is the ‘Oh Lola’ ad for a perfume by Marc Jacobs.

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OH Lola! Ad by Marc Jacobs

In this ad we can see the young actress Dakota Fanning holding a perfume bottle between her legs while looking in the camera. For the ASA (Advertising Standards Authority) this was clearly a step too far as they described the ad like this:

“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.”

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Dakota Fanning 2012 and 2005

Are they overeating or are they indeed only trying to protect the sexualisation of children? I think in this case it is hard to tell as the name of the perfume refers to the story of Lolita, a 12-year-old girl that cerates a deep and dark desire in an older man that could be her father and eventually seduces him.

Lolita3

Photo from the movie Lolita 1962

Having the background story in mind, what would you say is the ad inappropriate or is it an ad that should be accepted for what it is an ad that once again seeks to gain attention through provocation? And what is the line when it comes to portraying young adults?

 

By Maria Freundlieb

 

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