Happy 40th Birthday to the Wrap Dress!

This year marks the 40th anniversary of Diane von Furstenberg’s iconic wrap dress. To celebrate the dress’ birthday, von Furstenberg opted for a limited edition collection entitled “Pop Wrap” in partnership with the Andy Warhol Foundation and an exhibition in Los Angeles.

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Von Furstenberg is no stranger to the art world and being a former friend of Andy Warhol’s it is particularly special for her to commemorate her work with that of her old friend. The collection features dresses, t-shirts, and accessories that combine DVF’s own prints with those of Andy Warhol. Specific prints include two of her first prints, the twig and the chain link and Andy Warhol’s iconic dollar sign and flower prints. Part of the revenue from the sales will be donated to the Andy Warhol Foundation. It is available on the Diane von Furstenberg website. To get a quick overview of some of the designs, take a look at the video promo created by pop artist Alia Penner below:

The other half of the celebration is “The Journey of A Dress” exhibition located in the historic Wilshire May Company building in Los Angeles, which will be up and running until March. Opening night boasted of a star-studded guest list, including Anna Wintour, Gwyneth Paltrow, Demi Moore, and Coco Rocha, to name a few. The exhibition begins with a photo timeline of the history of the wrap dress from its launch in the 1970s to its most recent cameo in the Oscar-nominated film, American Hustle. Diane von Furstenberg commissioned artist, Dustin Yellin to create a collage of her dresses showcased at the entrance of the exhibition. To make it unequivocally DVF the room features pink walls and a neon pink sign of her motto, “Feel like a woman, wear a dress!”, which was coined from her very first advertisement.

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As Karl Lagerfeld said: “Art is Art. Fashion is Fashion. However, Andy Warhol proved that they can exist together.” With the museum exhibition, Andy Warhol collaboration, and commissioned artists I’d say von Furstenberg successfully merged the two worlds and created a wonderful homage to her iconic design.

By: Julianne Bagley

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