American Apparel Shocks Again… Why?

Have you seen American Apparel’s latest Instagram post featuring their silver haired, young at heart model?

Jacky O'Shaughnessy for American Apparel

Jacky O’Shaughnessy for American Apparel

Well now you have. The made-in-America-and-proud-of-it company even added the tagline, “Sexy has no expiration date.”

But wait a minute, haven’t we seen this picture before? Jacky O’Shaughnessy was first introduced as a model for American Apparel back in 2012 when images of her ad campaign flooded the internet.

Jacky O'Shaughnessy for American Apparel 2012

Jacky O’Shaughnessy for American Apparel 2012

Jacky O'Shaughnessy for American Apparel 2012

Jacky O’Shaughnessy for American Apparel 2012

So if the new instagram post is just an extra photo from the original shoot, why is American Apparel making it public now? Personally, I think it has something to do with their recent string of female enhanced disruptions.

Last month, they created a debate over their mannequins and their newly grown pubic hair.

American Apparel Mannequinn

American Apparel Mannequin

And last October, they made their stance on menstruation public.

Menstruation T-Shirt for American Apparel

Menstruation T-Shirt for American Apparel

So what is American Apparel trying to say with these controversial images? Is it their twisted way of celebrating women’s empowerment? Is it another way to increase shock value and get publicity (again) for one of their stunts? Is there something in the works that American Apparel is waiting to reveal?

Or am I just being a girl and over-analyzing what is sure to be another one of Dov Charney’s distracting, super sex fueled jokes? What do you think 🙂

— Eloisa Puentes

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