Gucci: At the Intersection of Looking Good and Doing Good


It’s about time that fashion did more for women.

As an industry that focuses heavily on women, fashion promises its loyal female followers the luxury of beauty and glamour. But as a refreshing change in the tides, one of the industry’s leading powerhouses , Gucci, has taken on the feat of giving women the utmost luxury: the privilege of education, health, and justice. With an already established seven-year partnership with UNICEF in support of girls’ education, Gucci is not new to supporting social good.


In 2013, Gucci raised the stakes even higher and released a social initiative called Chime for Change. With Beyonce Knowles-Carter, Salma Hayek, and Gucci Creative Director Frida Giannini at the helms of the movement, Chime for Change seeks to form coalitions with women’s organizations all over the world to fund initiatives and provide solutions. The campaign has already raised $4.4 million to benefit over 260 projects in 81 countries.

The latest Chime for Change event, CHIME HACK, took place in December 2013 in San Francisco. In partnership with Twitter and Women Who Code, CHIME HACK was a three-day conference that invited women in the tech world to help build technology-based solutions (mobile apps, etc.) in support of women and girls. As a rapidly growing (but heavily male- dominated) field, much talk has been circulating around the quest for gender equity balance in the tech industry. Just in time for TED Women, CHIME HACK not only celebrates tech savvy women, but the power of women’s voices across the globe.


I am deeply inspired by Gucci’s emphatic push for women’s empowerment, and excited to see how the campaign will evolve in the coming years. I truly hope this is a prelude to the future of fashion, and that the campaign will retain its integrity and dedication to its mission. After all, while there is an obvious beauty to designing dresses, there is nothing more beautiful than designing change for the world.

By: Ruby Veridiano

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