So last week, I wrote about Viktor & Rolf’s new fragrance debut, Bonbon. So while looking at the revealing, it all looked a little bit too familiar…
Does anyone even remember the haute couture collection from Viktor & Rolf this past week? The big news from their collection was the debut of their new fragrance, Bonbon. The stage was set for an elaborate debut, however, this same scene looked eerily familiar to its older sister perfume, Flowerbomb, which debuted in in a haute couture show in 2005.
Even the advertisements for both fragrances are very similar. I love it when a company keeps some consistency throughout their ad campaigns because it allows for the viewer to recognize the style and pick up on it.
So what exactly is hit or miss in the comparison of the two campaigns? For one, the flowing ribbon. In the original Flowerbomb ad, we can see the black ribbon wrapping itself around the model, with the classic Victor & Rolf seal at one end. In the Bonbon ad, the ribbon is strategically painted on the model to resemble a pink ribbon wrapping her body with various bows throughout.
The second continuance is the model’s lack of clothing. This is a strong message to send to consumers, claiming that perfume alone is enough to wear. The bare bodies of the models increases the sexiness factor of the perfume and detonates a sense of seduction.
Both bottles are present in the ads. The Flowerbomb model has the bottle firmly grasped, pointing to her mouth and head that is enveloped in a blossoming pink, sheer fabric that resembles a flame. The Bonbon model has an enlarged bottle in her lap with an innocent hand placed upon her mouth and face.
I love that Victor & Rolf carried the same font throughout both of the ads, placing the name of the fragrance at the top and their brand name at the bottom. The colors are pretty much the same in both ads, white gray and black with the pop of pink.
Like I said, I do love continuity within ads, but since the debut and advertisement are almost identical, does it really make a difference? From looking at both ads, the Flowerbomb seems to stick out to me more. The pink fabric that envelopes the model’s head seems to be more moving and poignant, than the model trying to act innocent.
I’m sure Bonbon will be another best seller, as most designer perfumes tend to be at first, but how long will the sugary scented fragrance really last? What are your thoughts
– Eloisa Puentes