Scatter My Ashes at Bergdorf’s.

This weekend I watched the documentary about the legendary New York City department store that sits on 5th avenue, Bergdorf Goodman.  The documentary, Scatter My Ashes at Bergdorfs, was released in May 2013 and told the story of how it came to me and kept its luxuriousness after all these years.  The documentary had interviews with designers like Christian Louboutin, Armani, Diane Von Furstenburg, Pucci, Tory Burch, Jason Wu, Oscar de la Renta, Michael Kors and Vera Wang to name a view.

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“My only regret is that there is only Bergdorf Goodman.” – Oscar de la Renta

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“Bergdorf Goodman has been the epitome of a luxury idea in a department store.” – Christian Louboutin 

It is so amazing how one family owns all of 5th avenue.  This store has become apart of New York City and residents or tourists marvel at the store each and every day and enter to get the Bergdorf Goodman experience.  Every nook and cranny tells a different story. It encompasses the idea of tradition.  Joan Rivers was quoted as saying, “Bergdorf Goodman is the epitome of the city.”

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 Above is the famous Vanderbilt house that was knocked down to build Bergdorf Goodman.

A section of the documentary was focused on Linda Fargo, the fashion director of Bergdorf Goodman.  Linda is viewed as a leader in predicting fashion trends and finding younger, up and coming designers to place in the store. The third floor of Bergdorf Goodman is a “laboratory” for new designers according to the documentary.  I found it comical when interviewees began comparing Linda Fargo to Anna Wintour.  Employees and designers described Linda as “Incredibly approachable.  Not someone who is always wearing big black sunglasses.  She actually waves and smiles at you unlike Anna Wintour.  She isn’t followed by security guards everywhere she goes.”

Lastly, you cannot talk about Bergdorf Goodman’s without mentioning the famous window displays.  They are always like magic.  David Hoey and his team create different worlds within each window.  In my opinion, it would be so hard to outdo the previous year, yet every year they manage to surprise us! Everyone is so different from the other.  Sometimes they ask designers to create an outfit just for the Holiday windows. Below are some Bergdorf Goodman Holiday Window displays.

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In 1972 the store was sold to Neiman Marcus Group and remains their prized possession today.

Alexandra Swies

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