A NEW FACE FOR H&M

H&M has been on a roll with its current line of campaign stars. From the brands collaboration with various designer names to its New Icons range which featured some of the industry’s leading models such as Daphne Groeneveld, Joan Smalls, Liu Wen and Lindsey Wixson, H&M is definitely revamping its image. The retailer’s latest campaign featured Beyonce Knowles for its high-summer advertisements showcasing a series of swimwear. Continuing to surprise the fashion world, H&M has now chosen Gisele Bundchen as its new spokesmodel. Yes that’s right, the Brazilian beauty often associated with Victoria’s Secret and who is also the current spokesmodel of Chanel beauty is now the new face of H&M. The supermodel stars in the autumn/winter 2013-14 campaign for the Swedish retailer, which was shot on the streets of London. Just last year, Bundchen made it to the top of Forbes’ highest-paid models list. The supermodel previously worked with H&M on its spring/summer 2011 campaign.

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While the pictures from the final campaign have yet to be released, the brand unveiled a behind-the-scenes preview of the images showing a smiling Bundchen wearing a black coat.

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